We recently conducted research which showed that messages about the areas highlighted below are most likely to be effective in persuading people to support the cause.
Make sure you explain exactly how and why your work benefits the local community. Where appropriate, use specific examples, statistics and quotes from people involved. If you can, use multimedia content like photos or videos.
Do you work with local schools or youth organisations? Do you run activities for young people?
Have you created jobs, fostered talent, or driven trade to local shops, bars and restaurants? Do you attract tourists or have you produced work to tour internationally?
Health and wellbeing
Do you run activities for people with dementia or other conditions?
Do you run workshops or other projects for local people? Has your local area improved as a result of your work?